THE OS FOR CPG FINANCE

Time is Money.
Save Both.

Time is Money.
Save Both.

Deductions validated, disputed, and recovered.
In the blink of AI

Trusted by
170+ CPG brands
Trusted by
170+ CPG brands

OUR PERFORMANCE

We don't speak.
Our numbers do.

OUR PERFORMANCE

We don't speak.
Our numbers do.

Go Live

<5 min

Go Live

<5 min

Go Live

<5 min

Time saved

90%

Time saved

90%

Time saved

90%

Deductions Recovered

$50M+

Deductions Recovered

$50M+

ONE STOP SOLUTION

THE PROBLEM

Three modules. One platform.

Every deduction is a question mark.

Every deduction is a question mark.

THE PROBLEM

Every deduction is a question mark.

Where’s my money going?

Is the deduction valid?

Hours lost to bookkeeping?

Where’s my money going?

Is the deduction valid?

Hours lost to bookkeeping?

L

L

Leah · Controller

Leah · Controller

Is this deduction even valid?

Is this deduction even valid?

deductions_master_v7_FINAL.xlsx

deductions_master_v7_FINAL.xlsx

Date

Date

Retailer

Retailer

Amount

Amount

Type

Type

Backup?

Backup?

03/12

03/12

Whole Foods

Whole Foods

$3,420.18

$3,420.18

MCB

MCB

No

No

03/12

03/12

???

???

$1,847.50

$1,847.50

SHT

SHT

No

No

03/13

03/13

sprouts farmers

sprouts farmers

$924.00

$924.00

OI

OI

?

?

03/13

03/13

$612.40

$612.40

DMG

DMG

No

No

03/14

03/14

Wegmans #4471

Wegmans #4471

$2,108.75

$2,108.75

MCB

MCB

Yes

Yes

03/14

03/14

fresh thyme mkt

fresh thyme mkt

$1,205.33

$1,205.33

MCB

MCB

?

?

03/15

03/15

$487.20

$487.20

No

No

#deduction-disputes

#deduction-disputes

4

4

Project brief

Project brief

Resources

Resources

To do

To do

Jira board

Jira board

Kenny Park

Kenny Park

11:55

11:55

Did we ever dispute that UNFI shortage?? 😨

Did we ever dispute that UNFI shortage?? 😨

Paul Leung

Paul Leung

11:56

11:56

We missed the due date by a day 😔

We missed the due date by a day 😔

[UNCATEGORIZED]

[UNCATEGORIZED]

UNFI_MCB_2025.pdf

UNFI_MCB_2025.pdf

WESTERN REGION

WESTERN REGION

VENDOR CHARGEBACK REPORT

VENDOR CHARGEBACK REPORT

MCBs BY CUSTOMER

MCBs BY CUSTOMER

57935 BRAND-

57935 BRAND-

Week ending : 07/19/2025

Week ending : 07/19/2025

Brand

Brand

Product

Product

Unit

Unit

Description

Description

Inv

Inv

Disc%

Disc%

MCB

MCB

Category S - Shelf Sales

Category S - Shelf Sales

Moreno Valley, CA

Moreno Valley, CA

Customer : [4742-4] MOTHERS MARKET #1 CHILL (MTR) COSTA MESA, CA

Customer : [4742-4] MOTHERS MARKET #1 CHILL (MTR) COSTA MESA, CA

Customer : [4742-4] MOTHERS MARKET #1 CHILL (MTR) COSTA MESA, CA

Customer : [4742-4] MOTHERS MARKET #1 CHILL (MTR) COSTA MESA, CA

@BRAND

@BRAND

@BRAND

@BRAND

32165

32165

32165

32165

8/5 OZ

8/5 OZ

8/5 OZ

8/5 OZ

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

049864136

049864136

049864136

049864136

20.00%

20.00%

20.00%

20.00%

9.92

9.92

9.92

9.92

@BRAND

@BRAND

@BRAND

@BRAND

32166

32166

32166

32166

8/5 OZ

8/5 OZ

8/5 OZ

8/5 OZ

BRND CRUNCH JALAPENO 4P

BRND CRUNCH JALAPENO 4P

BRND CRUNCH JALAPENO 4P

BRND CRUNCH JALAPENO 4P

049864136

049864136

049864136

049864136

20.00%

20.00%

20.00%

20.00%

9.92

9.92

9.92

9.92

Customer Totals : 4742-4 — MOTHERS MARKET #1 CHILL

Customer Totals : 4742-4 — MOTHERS MARKET #1 CHILL

Customer Totals : 4742-4 — MOTHERS MARKET #1 CHILL

Customer Totals : 4742-4 — MOTHERS MARKET #1 CHILL

$19.84

$19.84

$19.84

$19.84

Customer : [76282] MOTHERS MARKET #11 CHILL (MTR) CORONA DEL MAR, CA

Customer : [76282] MOTHERS MARKET #11 CHILL (MTR) CORONA DEL MAR, CA

Customer : [76282] MOTHERS MARKET #11 CHILL (MTR) CORONA DEL MAR, CA

Customer : [76282] MOTHERS MARKET #11 CHILL (MTR) CORONA DEL MAR, CA

@BRAND

@BRAND

@BRAND

@BRAND

32164

32164

32164

32164

8/5 OZ

8/5 OZ

8/5 OZ

8/5 OZ

BRND CRUNCH WHITE CHED 4PK

BRND CRUNCH WHITE CHED 4PK

BRND CRUNCH WHITE CHED 4PK

BRND CRUNCH WHITE CHED 4PK

049861900

049861900

049861900

049861900

20.00%

20.00%

20.00%

20.00%

9.92

9.92

9.92

9.92

@BRAND

@BRAND

@BRAND

@BRAND

32165

32165

32165

32165

8/5 OZ

8/5 OZ

8/5 OZ

8/5 OZ

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

049861900

049861900

049861900

049861900

20.00%

20.00%

20.00%

20.00%

9.92

9.92

9.92

9.92

Customer Totals : 76282 — MOTHERS MARKET #11 CHILL

Customer Totals : 76282 — MOTHERS MARKET #11 CHILL

Customer Totals : 76282 — MOTHERS MARKET #11 CHILL

Customer Totals : 76282 — MOTHERS MARKET #11 CHILL

$19.84

$19.84

$19.84

$19.84

Customer : [6667-4] MOTHERS MARKET #2 CHILL (MTR) HUNTINGTON BEACH, CA

Customer : [6667-4] MOTHERS MARKET #2 CHILL (MTR) HUNTINGTON BEACH, CA

Customer : [6667-4] MOTHERS MARKET #2 CHILL (MTR) HUNTINGTON BEACH, CA

Customer : [6667-4] MOTHERS MARKET #2 CHILL (MTR) HUNTINGTON BEACH, CA

@BRAND

@BRAND

@BRAND

@BRAND

32165

32165

32165

32165

8/5 OZ

8/5 OZ

8/5 OZ

8/5 OZ

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

049855162

049855162

049855162

049855162

20.00%

20.00%

20.00%

20.00%

9.92

9.92

9.92

9.92

@BRAND

@BRAND

@BRAND

@BRAND

32166

32166

32166

32166

8/5 OZ

8/5 OZ

8/5 OZ

8/5 OZ

BRND CRUNCH JALAPENO 4P

BRND CRUNCH JALAPENO 4P

BRND CRUNCH JALAPENO 4P

BRND CRUNCH JALAPENO 4P

049861974

049861974

049861974

049861974

20.00%

20.00%

20.00%

20.00%

9.92

9.92

9.92

9.92

@BRAND

@BRAND

@BRAND

@BRAND

32167

32167

32167

32167

8/5 OZ

8/5 OZ

8/5 OZ

8/5 OZ

BRND CRUNCH BBQ 4P

BRND CRUNCH BBQ 4P

BRND CRUNCH BBQ 4P

BRND CRUNCH BBQ 4P

049861974

049861974

049861974

049861974

20.00%

20.00%

20.00%

20.00%

9.92

9.92

9.92

9.92

Customer Totals : 6667-4 — MOTHERS MARKET #2 CHILL

Customer Totals : 6667-4 — MOTHERS MARKET #2 CHILL

Customer Totals : 6667-4 — MOTHERS MARKET #2 CHILL

Customer Totals : 6667-4 — MOTHERS MARKET #2 CHILL

$29.76

$29.76

$29.76

$29.76

Emma Thompson

Emma Thompson

Re: UNFI chargeback Q1

Re: UNFI chargeback Q1

Anyone have the MCB chargeback PDF?

Anyone have the MCB chargeback PDF?

6 Jun

6 Jun

Session expired. Please sign in again.

Session expired. Please sign in again.

E-mail

E-mail

kenny@cpgbrand.com

kenny@cpgbrand.com

Password

Password

*********

*********

Forgot Password

Forgot Password

Log In

Log In

Where’s my money going?

Analytics

Is the deduction valid?

Deduction Management

Hours lost to bookkeeping?

Accounting

Analytics

Every deduction by retailer, type, and trade rate. Track deductions as a percent of sales and the margin impact, down to the line.

Where’s my money going?

Analytics

Is the deduction valid?

Deduction Management

Hours lost to bookkeeping?

Accounting

Analytics

Every deduction by retailer, type, and trade rate. Track deductions as a percent of sales and the margin impact, down to the line.

L

Leah · Controller

Is this deduction even valid?

deductions_master_v7_FINAL.xlsx

Date

Retailer

Amount

Type

Backup?

03/12

Whole Foods

$3,420.18

MCB

No

03/12

???

$1,847.50

SHT

No

03/13

sprouts farmers

$924.00

OI

?

03/13

$612.40

DMG

No

03/14

Wegmans #4471

$2,108.75

MCB

Yes

03/14

fresh thyme mkt

$1,205.33

MCB

?

03/15

$487.20

No

#deduction-disputes

4

Project brief

Resources

To do

Jira board

Kenny Park

11:55

Did we ever dispute that UNFI shortage?? 😨

Paul Leung

11:56

We missed the due date by a day 😔

[UNCATEGORIZED]

UNFI_MCB_2025.pdf

WESTERN REGION

VENDOR CHARGEBACK REPORT

MCBs BY CUSTOMER

57935 BRAND-

Week ending : 07/19/2025

Brand

Product

Unit

Description

Inv

Disc%

MCB

Category S - Shelf Sales

Moreno Valley, CA

Customer : [4742-4] MOTHERS MARKET #1 CHILL (MTR) COSTA MESA, CA

Customer : [4742-4] MOTHERS MARKET #1 CHILL (MTR) COSTA MESA, CA

@BRAND

@BRAND

32165

32165

8/5 OZ

8/5 OZ

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

049864136

049864136

20.00%

20.00%

9.92

9.92

@BRAND

@BRAND

32166

32166

8/5 OZ

8/5 OZ

BRND CRUNCH JALAPENO 4P

BRND CRUNCH JALAPENO 4P

049864136

049864136

20.00%

20.00%

9.92

9.92

Customer Totals : 4742-4 — MOTHERS MARKET #1 CHILL

Customer Totals : 4742-4 — MOTHERS MARKET #1 CHILL

$19.84

$19.84

Customer : [76282] MOTHERS MARKET #11 CHILL (MTR) CORONA DEL MAR, CA

Customer : [76282] MOTHERS MARKET #11 CHILL (MTR) CORONA DEL MAR, CA

@BRAND

@BRAND

32164

32164

8/5 OZ

8/5 OZ

BRND CRUNCH WHITE CHED 4PK

BRND CRUNCH WHITE CHED 4PK

049861900

049861900

20.00%

20.00%

9.92

9.92

@BRAND

@BRAND

32165

32165

8/5 OZ

8/5 OZ

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

049861900

049861900

20.00%

20.00%

9.92

9.92

Customer Totals : 76282 — MOTHERS MARKET #11 CHILL

Customer Totals : 76282 — MOTHERS MARKET #11 CHILL

$19.84

$19.84

Customer : [6667-4] MOTHERS MARKET #2 CHILL (MTR) HUNTINGTON BEACH, CA

Customer : [6667-4] MOTHERS MARKET #2 CHILL (MTR) HUNTINGTON BEACH, CA

@BRAND

@BRAND

32165

32165

8/5 OZ

8/5 OZ

BRND CRUNCH SEA SALT 4PK

BRND CRUNCH SEA SALT 4PK

049855162

049855162

20.00%

20.00%

9.92

9.92

@BRAND

@BRAND

32166

32166

8/5 OZ

8/5 OZ

BRND CRUNCH JALAPENO 4P

BRND CRUNCH JALAPENO 4P

049861974

049861974

20.00%

20.00%

9.92

9.92

@BRAND

@BRAND

32167

32167

8/5 OZ

8/5 OZ

BRND CRUNCH BBQ 4P

BRND CRUNCH BBQ 4P

049861974

049861974

20.00%

20.00%

9.92

9.92

Customer Totals : 6667-4 — MOTHERS MARKET #2 CHILL

Customer Totals : 6667-4 — MOTHERS MARKET #2 CHILL

$29.76

$29.76

Emma Thompson

Re: UNFI chargeback Q1

Anyone have the MCB chargeback PDF?

6 Jun

Session expired. Please sign in again.

E-mail

kenny@cpgbrand.com

Password

*********

Forgot Password

Log In

Where’s my money going?

Is the deduction valid?

Hours lost to bookkeeping?

HOW IT WORKS

Connect. Validate. Recover.

Connect

Roma pulls every deduction and remittance from UNFI and KeHE. No CSVs. No manual exports. 5 min setup

Validate

Every backup pulled, read line by line, and matched to its deduction. AI flags what isn't valid, you confirm

Recover

Raise disputes without leaving the portal. Track every one, to cash in the bank.

PRODUCT

Every Deduction, Recoverable by AI

Unified deductions inbox

One source of truth for all your deductions

Backup auto-fetch

Every backup pulled, read, and attached

Smart team assignment

Detects and fixes pay disparities to ensure fairness.

Valid / invalid flagging

AI flags every line. Confirm in one click.

Supported
Retailers & Distributors
Supported
Retailers & Distributors

Coming soon…

Privacy first.
Security always.

We never sell or share your data. No data is stored on our servers, and with SOC 2 Type II and ISO 27001 compliance, Roma meets the highest standards for security.

Complete Transparency

Full audit trail of all recommendations.

Data Privacy First

Your data never trains our models.

Human Oversight

You maintain full control of every decision.

Privacy first.
Security always.

We never sell or share your data. With SOC 2 Type II and ISO 27001 compliance, Roma meets the highest standards for security.

Complete Transparency

Full audit trail of all recommendations.

Data Privacy First

Your data never trains our models.

Human Oversight

You maintain full control of every decision.

Privacy first.
Security always.

We never sell or share your data. No data is stored on our servers, and with SOC 2 Type II and ISO 27001 compliance, Roma meets the highest standards for security.

Complete Transparency

Full audit trail of all recommendations.

Data Privacy First

Your data never trains our models.

Human Oversight

You maintain full control of every decision.

SUCCESS STORY

Roma helped Good Day Chocolate recover $38K invalid deductions

Roma helped Good Day Chocolate recover $38K invalid deductions

Roma helped Good Day Chocolate recover $38K invalid deductions

A $3.3M CPG brand used Roma to identify invalid deductions, recover lost revenue, and gain visibility—without adding headcount.

A $3.3M CPG brand used Roma to identify invalid deductions, recover lost revenue, and gain visibility—without adding headcount.

Your deductions,
decoded in real time

Your deductions,
decoded in real time

Upload any remittance advice and see Roma at work. No setup, no account, just your data made legible

Upload any remittance advice and see Roma at work. No setup, no account, just your data made legible

Of course we're compliant!

DEDUCTION INTELLIGENCE

Analyze your deductions with Roma

Connecting to session…

One moment

Roma extracts and classifies every deduction automatically

FAQs

Questions? Roma's already three steps ahead

FAQs

Questions? Roma's already three steps ahead

Have questions
we didn't cover ?

Have questions
we didn't cover ?

Does Roma replace my current accounting or ERP system?

No. Roma works alongside your existing accounting stack. It captures and organizes your UNFI and KeHE deductions in one place, so your team has visibility without changing how you book or reconcile.

Does Roma replace my current accounting or ERP system?

No. Roma works alongside your existing accounting stack. It captures and organizes your UNFI and KeHE deductions in one place, so your team has visibility without changing how you book or reconcile.

Which distributors does Roma support?

Which distributors does Roma support?

Is my data secure?

Is my data secure?

How long does it take to get started?

How long does it take to get started?

What kind of brands is Roma built for?

What kind of brands is Roma built for?

Can small teams use Roma, or is it only for larger brands?

Can small teams use Roma, or is it only for larger brands?

How current is the data in Roma?

How current is the data in Roma?

Visibility over
every dollar.

See Roma in action. 5 minutes. No commitment.

Visibility over
every dollar.

See Roma in action. 5 minutes. No commitment.

Visibility over
every dollar.

See Roma in action. 5 minutes. No commitment.